Business

How to Start a Small Business

Thomas Edison once said 'genius is one per cent inspiration, ninety-nine per cent perspiration'. Starting your own business, likewise, requires more than just a good idea. Having the idea for a business is often the easy part; turning that idea into a money-making venture is something else. It requires planning, analysis and commitment. Invest in this Lexicom Learning course – it could be one your best decisions yet.

Principles of Management

Who makes the decisions? What ethics do we apply to decision making? Who decides the long term strategies? Without effective management, not even the most valued employees can perform to the best of their abilities. In this course, you will acquire the skills to become a great organizer, controller, leader, motivator, communicator, and decision maker. In other words, you will discover what it takes to be a great manager.

Marketing Fundamentals

In a crowded field of competitors, your best chance to get noticed by business and consumers is to offer them something they cannot get elsewhere. The 4 P’s in the marketing mix - product, price, place and promotion – are just the beginning of an effective marketing strategy. Everything you wanted to know about marketing is about to be revealed.